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Digital Marketing Blog

SKARTEC DIGITAL MARKETING ACADEMY – YOUR BLUEPRINT FOR DIGITAL MARKETING SUCCESS

Basic Link Structure within a Site

Basic Link Structure within a Site

This is probably the most obvious, but certainly one of the most overlooked aspects of search engine optimization.  This helps to make sure that search engine spiders can actually find (crawl) all of your site’s pages.  But if they can not find them, then they won’t...

Writing Your Welcome Autoresponder

Writing Your Welcome Autoresponder

Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, they...

Comparison of AWeber, iContact, and GetResponse

Comparison of AWeber, iContact, and GetResponse

Aweber, iContact, and GetResponse are three of the most popular autoresponder options for small to medium-sized marketers. What are the benefits and drawbacks of each? Who should you use? This article will shed some light on each service to help you make your choice....

When and How Often to Send Emails

When and How Often to Send Emails

When's the optimal time to email your list? What's the optimal frequency? These are two key factors in running a well-read and responsive email list. Email at the wrong times and your emails either won't get opened or your sales letters won't convert. Email at the...

The Art of Using Email to Sell

The Art of Using Email to Sell

Selling by email is different than selling on a sales page. Sales letters have to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close. Email, on the other hand, has the benefit of a...

Tips for Successful Email Campaigns

Tips for Successful Email Campaigns

If you're launching a new product or going for a special sales push, there are a few things you can do that'll virtually guarantee a higher response rate. These things include split testing email headlines, amping up excitement before the launch and taking advantage...

Three Kinds of Emails You Can Use Over and Over

Three Kinds of Emails You Can Use Over and Over

A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we'll go over three kinds of emails that you can use over and over again. In fact, if you just rotate...

Opt-In Page Tips for Maximum Sign-Ups

Opt-In Page Tips for Maximum Sign-Ups

A great opt-in page can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time - sometimes even no opt-ins at all. What makes a good opt-in page? How can you ensure that people will opt in when they come...

How to Write Attention-Catching Titles

How to Write Attention-Catching Titles

A great email title should jump off the page, grab a hold of your reader's attention and almost force them into opening the email. A poor title, on the other hand, will easily be skimmed over and lost. How do you write a title that grabs attention? Here are a few...

Creating an Attractive “Hook” for Your Ezine

Creating an Attractive “Hook” for Your Ezine

Having a great hook plays two crucial roles in an ezine: first, it gives people a compelling reason to sign up. Second, it creates a strong impression that you have stellar content when they actually read or view your free content. In other words, it'll increase your...

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