Tips for Successful Email Campaigns

If you’re launching a new product or going for a special sales push, there are a few things you can do that’ll virtually guarantee a higher response rate. These things include split testing email headlines, amping up excitement before the launch and taking advantage of the “crowd effect.”

Here’s more about each of these tips.

=> Email Split Testing

The most modern list management software will allow you to split test headlines. Furthermore, you can segment out your list and send emails to only a portion of your list.

If you’re doing a big, important product launch, it can often pay to do something like this:

Create two different headlines, or even completely different emails. Then segment out 25% of your list and split test those two different emails to just that 25% of your list.

Once you have the results from that initial test, send the winner out to the remaining 75% of your list.

Naturally, you should also be split testing landing pages and other factors throughout your campaign.

=> The Tease > Tease > Tease > One Time Offer Formula

One proven formula for successful product launches involves really getting the excitement level about the new product up, then creating a very limited supply.

For example, you might briefly mention on your blog that something big is coming up. You might then write an email detailing the problem, hinting that there’s a solution coming up without telling your readers what it is.

Then, you do an interview with another well-known person in your industry, again talking about the problem and how amazing it would be if it were solved. You excitedly tell the audience about your new product that’s soon coming out.

You just keep building up the excitement and mystery, releasing just a little bit of new information with every post.

Finally, when you release the product, there will already be a ton of excitement around it. If you combine this with a One Time Offer to create scarcity, your conversion rate will go through the roof.

=> Take Advantage of the Crowd Effect

The crowd effect simply states that people are more likely to do something when others are doing it. In other words, if a person knows that a lot of other people are rushing to buy a product, they’re more likely to want to buy as well.

How can you take advantage of this?

First of all, creating an active blog, chat room or message board where people can talk about your product or post that they just bought is a great first step.

Recruiting affiliates in your space is another great way. If someone gets one email about your product launch, they may ignore it. But if they get emails for five different people, especially people they trust, then they’ll definitely have to check it out.

Contests are another great way. For example, ask everyone to post a video about why they love the new product. The winner gets all your products, video and audio, loaded on a free iPad. You’ll get a great surge of responses, creating the impression that you have many buyers.

These are just guidelines and examples. Come up with your own specific ways of creating the sense that a lot of people are rushing to buy.

These three things: scientific split testing, the tease, and scarcity tactic and the crowd effect are all powerful methods to help increase your response in any email product launch or campaign.

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Three Kinds of Emails You Can Use Over and Over

A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again. In fact, if you just rotate between these three kinds of emails, your business will do very well indeed!

Here are three types of emails that your readers will never grow tired of.

=> #1 – The Mailbag, aka The Q&A

The mailbag is basically when users email you questions and you answer those questions. You pull their questions out of a “mailbag.”

Using just this one technique, dating guru David DeAngelo built a $20 million dollar a year info-marketing business. About 80% of his emails were just him answering customer questions.

If you don’t have users emailing you questions yet, hop on internet forums related to your niche and pull a few questions. Answer these questions in your mailing list and encourage others to ask questions as well.

As long as you’re answering relevant questions that others want to hear the answers to, your readers will never grow tired of these emails.

=> The Personal Story (With a Lesson)

This is a great way to have users get to know you more and connect with you emotionally while getting a lot of value out of your newsletter.

Tell them a personal story. Make it emotional and make sure it has the energy to it. Tie in a “moral” or a lesson relevant to your niche or market.

For example, if you run a website about stock speculation, you might tell the story of how you lost a big sum of money in a short period of time. Then, break apart what you did wrong and turn the story into a lesson.

If you ever have trouble coming up with topics, just take out a sheet of paper and start brainstorming for relevant stories that have happened in your life.

=> The How-To

This is a fundamental article template. Basically, you teach your users how to do something.

Once you’ve owned a list for a while, you’ll probably run into the problem of having talked about almost everything relevant to your niche. If you do run into that issue, try sending a “how to” email that’s related, but not necessarily directly in your niche.

For example, if you run an internet marketing website, instead of writing yet another article about how to get traffic, why not try writing an article about how to stay concentrated when working from home? Or about how to get over your first website flop?

If you think a little bit outside the box with your how to topics, the possibilities are really endless.

These are three article topics that you can use over and over again without your users getting tired of them. They never get old, because the actual content is always different. It’s just the framework that stays the same. If you ever run out of ideas, try using one of these three to spark your imagination.

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Opt-In Page Tips for Maximum Sign-Ups

A great opt-in page can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time – sometimes even no opt-ins at all.

What makes a good opt-in page? How can you ensure that people will opt in when they come to your page? Here are a few tips.

=> Make the Benefit 100% Clear

The split second someone lands on your page, they should know what’s there for them.

If your site is going to cure them of acne, they need to know that right away. If it’s going to improve their dating lives, say so in the big bold text.

Whatever your site is designed to do, whatever benefit it brings to the user, needs to be loudly and proudly displayed.

Many web owners make the mistake of not clearly stating their benefit to the user. Users sometimes have to read the body text before knowing what’s in it for them. Instead, the main benefit should always be in the headline or the main picture above the fold.

=> What They’ll Get for the Opt-In

What will they get when they opt-in? This needs to be detailed with enthusiasm in the body text.

For example, perhaps they’ll receive a free report about something related to your topic. Or they’ll get instant access to an audio interview. Perhaps you’ll reveal a tactic that you’ve briefly described in the past.

Whatever the case, make sure users know exactly what they’ll get the moment they type in their email.

=> Test, Test, Test

Test a wide array of different layouts and sales pitches for your opt-in page.

Start by testing very different websites. Completely different landing pages. Find the one that works the best out of several very different looks and angles.

Then work to narrow the best of the best down. Split test specific words in the headline, images, privacy policy disclosures and more. Just about everything on the page needs to be tested.

=> A Word about Traffic

Often times the conversion rate you get on the opt-in page is more a result of your traffic source than the opt-in page. For example, you may very well get an opt-in rate of 30% on affiliate traffic while getting less than 5% on AdWords traffic.

It’s crucial that you track each traffic source separately to accurately measure your opt-in page’s results. Otherwise, a surge in one traffic source could completely skew your data.

If you really make sure users know what they’ll get by coming to your site, create a compelling “hook” product for them to get by opting in and split test meticulously, your conversion rate will keep on increasing week in and week out.

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How to Write Attention-Catching Titles

A great email title should jump off the page, grab a hold of your reader’s attention and almost force them into opening the email. A poor title, on the other hand, will easily be skimmed over and lost.

How do you write a title that grabs attention? Here are a few tips.

=> Use Action and Power Words

The more vibrant and energized your words, the more people are going to be drawn to them.

Take the first sentence of this article for example. If it had just said “A good title should catch attention,” how much blander would it be? Phrases like “jump off the page,” “grab a hold of” and “force them into the opening” are a few examples of action words.

As you get more experience with writing copy and with writing emails, you’ll start to get more of a sense of what power words you like to use. Vary it up so your readers don’t get bored of them, but keep all your titles dynamic and powerful.

=> Say Something Surprising or Shocking

A shocking title tends to do better than a predictable title.

Here are a few examples:

* Diet

Example: “How to lose weight quickly”
Better: “How I Lost 23lbs by Eating More Cheese”

* Finance

Example: Is Microsoft a Good Buy?
Better: The Only Time You’ll Lose Your Shirt on Microsoft is …

* Relationships

Example: How to Get a Girlfriend
Better: What Sandy (my date) Told Mary After I Left

These are just a few examples of headlines that invoke curiosity. They’re counter-intuitive and hint at an entertaining article inside.

=> Imply a Benefit in the Title

Someone who’s reading just the title of your email should get a good idea of what the email is about.

Copywriters often make the mistake of writing shocking or controversial titles that don’t tell the reader anything about what’s inside the email. Sure, you might catch their attention for a second, but they probably won’t open the email because there’s no implied benefit for them.

The benefit can be directly stated, or it can be subtly hinted at. The most important thing is that someone in your target market would get the sense that their lives might improve if they read what you have to say.

=> Be Different Than Your Competitors

Subscribe to all your competitor’s email lists. Even if you don’t send it to your personal account, at least set up a different email account just to get your competition’s emails.

Always, always, always set yourself apart from your competition. If you realize that you’re starting to sound like your competitors (“Make money!” “Lose weight!” etc.) then it’s probably time to take a different angle.

Even if the product you’re ultimately selling promises the same benefits as your competitors, that doesn’t mean you have to sound the same.

Learn to differentiate yourself. Learn to imply a benefit in the title. Learn to use shock to your advantage. Learn to use power words. Apply these techniques and your open rates will soar.

Creating an Attractive “Hook” for Your Ezine

Having a great hook plays two crucial roles in an ezine: first, it gives people a compelling reason to sign up. Second, it creates a strong impression that you have stellar content when they actually read or view your free content. In other words, it’ll increase your long-term readership and conversion rates.

So what is a good hook and how do you come up with one for your market?

=> What Is a Good Hook?

A great hook is one that:

A) Contains genuinely useful content
B) Has a high perceived value
C) Is unique
D) Solves a problem that your readers want to be solved

For example, a great hook for someone teaching restaurant marketing might be something like “10 Unconventional Ways to Get More Customers to Your Restaurant.” It’s useful, it has high perceived value, it’s unique and it solves the problem of not having enough customers.

When you’re considering what kind of hook to use, it’s crucial to know what other types of products are being marketed in your industry.

For example, if you’re in the diet industry, a terrible hook would be “How to Lose 10 Pounds in 30 Days” because it’s so overdone. Likewise, if you’re in internet marketing, a terrible hook would be something like “How to Get Tons of Traffic.” It’s so generic that everyone’s heard it before.

Instead, make it unique. Uniqueness gets conversions. Your report needs to stand out so much that when they read the title, they instantly want to read it.

For the weight-loss example, you might give away a free report like: “The Water Weight Report: Lose Up to 22lbs by Reducing Your Body’s Water Retention.”

In internet marketing, it might be something like: “How I Earned $22,341 in 39 Days – A Step by Step Walkthrough.”

=> How to Come Up With a Hook for Your Market

Keeping the above four criteria in mind, get out a sheet of paper and start brainstorming.

Ask yourself:

* What are common problems people in my industry experience?
* What’s unique about my story?
* What are my strengths? How can I turn that into a benefit for my customers?
* What’s something that’s under-addressed in my market?
* What’s something I know that’s little known in the market?

Brainstorm as many topics as possible. Have at least twenty topics before you put your pen down. Leave this list for a day or two, then come back and pick the strongest one.

Having a compelling hook can be the difference between a list that doesn’t get much opt-in or readership and a killer list with abundant sales and sign-ups. Writing a great hook isn’t difficult once you understand how to make your hook stand out and really benefit the reader.

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Comparison of AWeber, iContact, and GetResponse
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