This short course is perfect if you want to gain a greater understanding of SEO – Search Engine Optimisation.
In 3 weeks, you’ll understand SERP, SEO keyword tactics and how to optimise SEO copy and link building to bring more visitors to your website. You will also get to understand how Google Algorithms work, the various On-page & Off-page SEO techniques, ways to measure SEO and end the session with Search Engine Marketing/PPC.
Explore what search engines are and how they operate, define SEO and its effective usage, differentiate between On-Page and Off-Page optimisation, explore ways to analyze SEO measurement
SEO is the combination of different aspects, including on-page factors and off-page factors. It covers the vast areas from rectifying META tags to the link building and ROI analysis.
Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.
Create an influence who is a subject-matter expert, develop a content-marketing strategy, generate powerful backlinks to your website, get your website mobile-ready and much more.