A Four-Step Guide To Creating Your Digital Marketing Plan
1. Review Your Current Digital Marketing Strategies
Reviewing your current digital marketing strategy can take many different forms. If you’re just starting out, this step will be quite simple. However, if your company has planned many digital marketing campaigns in the past, you might be dealing with an endless amount of web assets strewn across a variety of sites. As plans change and these sites cease to be maintained, they can become detrimental to your business.
- What social media sites do we have profiles on?
- Do we have a YouTube channel or any other videos posted online?
- What were our past marketing campaigns? What worked and what didn’t work?
Completing this list will create a solid foundation for you to start a new online marketing strategy. Remember that successful websites need to be responsive across a wide array of devices, so check the responsiveness of your current web assets.