Search Engine Optimisation Course

Below are the SEO course contents:

On-page Optimization

  • What is On-Page Optimization
  • Keyword Research with Google
  • Keyword Planner
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags-Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-page Optimization

  • What is Off-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?

Search Engine Algorithms

  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine Need to Update Its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine Penalize a Website?
  • Advanced Search engine algorithms
  • What is Panda Update
  • What is Penguin Update
  • What is Hummingbird Update
  • What is Pigeon Update
  • What is Google EMD Update
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to Recover your site from Panda, Penguin and EMD?

SEO Tools

  • Alexa
  • Domain tools
  • Small SEO tools
  • Plagiarismchecker.com
  • SEM rush
  • Majestic SEO
  • MOZ- open site explorer.

Types of Search Queries

Navigational Search Queries

A navigational query is a search query entered with the intent of finding a particular website or webpage. Example, a user might enter “YouTube” into Google’s search bar to find the YouTube site rather than entering the URL into a browser’s navigation bar or using a bookmark. In fact, “Facebook” and “YouTube” are the top two searches on Google, and these are both navigational queries.

navigational-search

You don’t stand much of a chance targeting a navigational query unless you happen to own the site that the person is looking for. True navigational queries have very clear intent – the user has an exact site in mind and if you’re not that site, you’re not relevant to their needs.

Informational Search Queries

Wikipedia defines informational search queries as “Queries that cover a broad topic (e.g., Mumbai or trucks) for which there may be thousands of relevant results.” When someone enters an informational search query into Google or another search engine, they’re looking for information – hence the name. (Knowledge Graph)

informational-search

Here are some of the ways you could target informational queries to drive traffic and leads to your site through organic search:

  • Write a blog post full of tips that would be useful for your prospective customers.
  • Create a how-to video that is relevant to your business.
  • Write a detailed, step-by-step guide that elucidates a process relevant to your business.
  • Design an infographic that illustrates a concept.

The goal is to position yourself as a trustworthy, authoritative source of information, not to try to cram your products down the searcher’s throat.

Transactional Search Queries

A transactional search query is a query that indicates an intent to complete a transaction, such as making a purchase. Transactional search queries may include exact brand and product names (like “Samsung galaxy s3”) or be generic (like “LG mixer /grinder”) or actually include terms like “buy,” “purchase,” or “order.”

transactional-search

Are you interested in learning more about digital marketing concepts. Join our digital marketing training centre. We will ensure to make you a specialist.

How Search Engines Work

The Search Engine Process

The most important thing to understand about SEO or Search Engine Optimization is how Search Engine work. Basis this, you will need to implement SEO rules into your website as well outside your website to get the desired results you are looking for. Search engines are complicated and use a varied list of critical operations that allow them to determine how information is found in their database. Lets try understanding how search engines work, so that is is easier to know how ensure your website fits within those methods.

There are typically four functional areas of every search engine. 

search process

In order to be of great value to the user, search engines need continuously find new or updated (modified pages on the web and add these pages to its search index database. This process is referred to as crawling. The search engine database is like a huge list or directory that stores and maintains information regarding websites found by a search engine. Search engine utilize numerous computers and servers (computers from where web pages are published on the Internet) from across the globe to gather information from billions of web pages available on the internet.

Who crawls the web: The search engine program that actually crawls through web pages is known as a “spider” or a “bot (short for robot)”, e.g. the “Googlebot“. A web bot or spider (crawler) follows or crawls every link displayed on the website, scans the site’s content and then saves this information to the search index database.

Each search engine follows its own calculation mechanism or algorithm to decide upon the number of sites or pages for crawling, how often the crawl takes place and how many pages to take from the site.

The crawling process: A list of URLs generated from earlier crawls and sitemap (listing of major links in a website) data submitted by webmasters to specific search engines, is required for a search engine’s crawl process to begin. When crawling starts, the crawler visits listed sites, detects links on the pages, changes status of new sites to existing ones, records dead links and updates all this data in the search index database

The indexing process: This component categorizes the data collected by crawler and store in different databases. Indexer can reject the data based on certain factors. Indexing limitations – Search engines also have difficulty in indexing web pages having dynamic JavaScript and Flash based content. Search engines can typically process text content easier. They have trouble dealing with content in Flash or rich media like audio and video.

Calculating Relevance & Ranking: Every search engine has to decide how relevant indexed web pages are to users and the manner these pages are presented in SERPs. Each search engine makes use of specific algorithms for defining the importance, relevance and ranking of its indexed pages. The word “algorithm” refers to the logic-based, step-by-step procedure for solving a particular problem. PageRank (named after one of Google’s founder Larry Page) analyses the ranking of a web page by its links. e.g. every link that points to a page of your site increases your site’s ranking in SERPs.

Most of the Google Algorithms are patented. Few known algorithms are Page Rank, Spelling Check, Synonym Check, Auto Complete, Query Understanding, Safe Search, User Context, Malware Detection Algorithm.

PageRank is important then because it will determine if your site shows up first or last when a potential customers looks for your keywords. PageRank determines the order relevant pages are shown in. Default Page Rank for any page is 0.15. Toolbar Page Rank Range (0 – 10). Real Page Rank is calculated based on number of pages in index, which can be 0.15 to Trillions.

Google’s search process: A Google user submits a specific search query in the search engine. The search engine scans its search index database (searches all of the pages/URLs it has indexed) for relevant content. Google sorts the relevant pages/URLs based on PageRank scores. Google displays a results page, placing those pages/URLs with the most PageRank (assumed importance) first.

If you want to learn more about the Search Engines, kindly join our search engine optimization course. We will ensure you become a Specialist!

List building strategies – Part 1

List Building Tip #1:

Making your content relevant keeps your subscribers happy and boosts the amount of people who will recommend your newsletter to their friends. The biggest problem with newsletters and ezine publishers is that, they write about a niche which no one in their market is interested in. They just write whatever they think without doing any proper research.

The second problem is with publishers who have a well defined market but do not write proper content in their newsletters that their readers are interested in. You can overcome this situation by asking your readers on what sort of content they would like to read. It is also advised to sign up for other newsletters in your niche and understand what they are writing about.

List Building Tip #2:

Add more subscription or call-to-action forms on your website. This sound simple enough, but few people actually do it. For example, if you have a 25 page website, you should have a minimum of 25 subscription or call-to-action forms on your website. The same can be added either in the beginning of an article, in the middle of the article or towards the end.

You need to ensure that you have enough content on your website & most importantly it should be original. Copying content from other site is not at all good which in other words is also known as Plagiarism. By having call-to-actions at relevant places, you would never have a problem of getting people to subscribe to your newsletters.

Do you want more tips?? Join our digital marketing institute, we will ensure you become a Specialist!

Online Press Release Submission Sites

Press Release Submission Websites with High PR & DA

Press Release Sites Page Rank
npr.org 8
prnewswire.com 8
businesswire.com 7
calameo.com 7
clioawards.com 7
newslink.org/ 7
newsvine.com 7
newswire.ca 7
prweb.com 7
thomasnet.com 7
Press Release Sites Page Rank
absolutearts.com 6
betanews.com 6
directionsmag.com 6
discogs.com 6
elecdir.com 6
keysnews.com 6
lxer.com 6
mediapost.com 6
nanotech-now.com 6
news.thomasnet.com 6
pr.com 6
pr-inside.com 6
prleap.com 6
prlog.org 6
slashgeo.org 6
sulia.com 6
tmcnet.com 6
Press Release Sites Page Rank
24-7pressrelease.com 5
afreego.com/ 5
aspendailynews.com 5
bizeurope.com 5
businessportal24.com 5
cgidir.com 5
daily-chronicle.com 5
ereleases.com 5
filecluster.com 5
indiaprwire.com 5
i-newswire.com 5
isnare.com 5
merinews.com 5
newsbox.com 5
newswiretoday.com 5
onlineprnews.com 5
onlineprnews.com 5
pitchengine.com 5
pressbox.co.uk 5
pressreleaser.org/ 5
socialmediaportal.com 5
softarea51.com 5
webknowhow.net 5
xpatloop.com 5

 

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