Want to gain a greater understanding of Social Media Marketing? Are you responsible for implementing and managing a comprehensive social media strategy for your organisation and brand? This is the right course for you.

In 3 weeks, you will understand which social network to use, how to develop and distribute content, best practices to create user engagement, using Facebook ad platform, strategies to create compelling posts and ads, using Twitter for marketing and measuring its effectiveness, how to use the LinkedIn platform for recruitment, YouTube channels, using blogs, forums and discussion Boards, developing an audience, and Social Listening. 

Social Media Basics

It covers the basics, so worry not— you’re not going to jump start with a big bag of headaches as an asset. SMM is not as difficult as words make it look. Let’s start with some fundamentals, will you?

Key Elements

Identify your business goals, learn to set marketing objectives, identify ideal customers through persona building, competition research, choose channels and tactics, create content buckets etc.

Target Audience

Are you reaching the right people on Twitter, Facebook and LinkedIn? When it comes to your target audience on social media, you could be missing something.


To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

Interested in Social Media Marketing?

Learn about social media marketing including email marketing, social media tools and blogging.

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