Are you looking to get a foot in the door or land your dream job in a competitive and growing industry – join our Premium Digital Marketing Course. Learn SEO, SEM with Google AdWords, Display/Banner Advertising, Video Marketing, Mobile Advertising and dive into the world of metrics & dimensions with Google Analytics. Get exposed to Social Media Marketing, Email Marketing, Social Listening, ORM and Media Planning.
Our course covers all the concepts required for you to get Google AdWords & Analytics Certification., thus making you a complete digital marketer. We will provide you with the necessary tips & resources to clear the exam in the 1st attempt.
Learn the different types of digital marketing, its role in the advertising world, comparison to other forms of marketing, the online marketing mix, international online marketing.
Management of digital presence, content design and marketing, creating online engagement, team integration, social media marketing and performance measurement.
Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing for different segments of your audience.
Digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. How you define these elements have a direct correlation on a successful campaign.
This short course is perfect if you want to gain a greater understanding of SEO – Search Engine Optimisation.
In 3 weeks, you’ll understand SERP, SEO keyword tactics and how to optimise SEO copy and link building to bring more visitors to your website. You will also get to understand how Google Algorithms work, the various On-page & Off-page SEO techniques, ways to measure SEO and end the session with Search Engine Marketing/PPC.
Explore what search engines are and how they operate, define SEO and its effective usage, differentiate between On-Page and Off-Page optimisation, explore ways to analyze SEO measurement
SEO is the combination of different aspects, including on-page factors and off-page factors. It covers the vast areas from rectifying META tags to the link building and ROI analysis.
Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.
Create an influence who is a subject-matter expert, develop a content-marketing strategy, generate powerful backlinks to your website, get your website mobile-ready and much more.
Want to gain a greater understanding of Social Media Marketing? Are you responsible for implementing and managing a comprehensive social media strategy for your organisation and brand? This is the right course for you.
In 3 weeks, you will understand which social network to use, how to develop and distribute content, best practices to create user engagement, using Facebook ad platform, strategies to create compelling posts and ads, using Twitter for marketing and measuring its effectiveness, how to use the LinkedIn platform for recruitment, YouTube channels, using blogs, forums and discussion Boards, developing an audience, and Social Listening.
Social Media Basics
It covers the basics, so worry not— you’re not going to jump start with a big bag of headaches as an asset. SMM is not as difficult as words make it look. Let’s start with some fundamentals, will you?
Identify your business goals, learn to set marketing objectives, identify ideal customers through persona building, competition research, choose channels and tactics, create content buckets etc.
Are you reaching the right people on Twitter, Facebook and LinkedIn? When it comes to your target audience on social media, you could be missing something.
To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.
Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals. We’ll teach you the practical skills essential for monitoring your online marketing and improving your website. The course will help you improve your efficiency, dissect the numbers, identify actionable insights and unlock the real business value of the web. We offer you tips & resources to clear the Google Analytics Certification exam.
Whether you’re new to web analytics or need a refresher course, let’s get back to basics. As more and more web analytics tools are being created and more and …
Compare date ranges, explaining the extracted data, learn to segment data by source, show ROI and not just traffic.
If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.
Using analytics, we can analyze behavior of visitors to a site, understand the source of these visitors, optimize ecommerce or subscription funnels, determine the ROI of marketing spend and measure results of A/B tests.