Web analytics course

Use these small business digital marketing strategies to help your business grow.

The digital marketing industry is changing weekly. This can make marketing a small business seem like a daunting task. With little time to spare, small business owners are usually working in their business, not on their business. This can lead to low or even no growth, which is fatal to any business. To help you navigate the world of small business digital marketing, I asked five successful small business owners what their number one digital marketing tip is. 

1. Impeccable Website Design

“One of the best things I did to effectively increase my marketing efforts was to invest in a well-designed site. My site is usually the first place that a potential will find and learn about my business. With a plain, cookie-cutter website, you are going to see less conversions because the competition on the internet between local businesses is so intense these days. To really ensure that you stand out among your competitors and stick in your potential customers mind, you need to have an effective website.” – Kensley Barrett, Law Offices of Kensley R. Barrett

2. Positive Reviews

“We used to be found by word of mouth. Other customers were so satisfied by our services that they told their friends and family. This was really all due to supreme customer service. However, today we are found due to our positive presence in the local search results. This is all due to asking past customers to leave reviews about our business on places like Yelp, our Facebook page, and our Google+ page. These reviews not only have a positive impact on convincing people that we’re the best, they also help give our website a boost in the local search results.” – John Brennan, Mold Removal Experts

3. Exit Pop-Up

“When we first launched the website for our fencing business, we didn’t know why so many people were visiting and leaving without contacting us. It wasn’t until we worked with a web developer to put in an exit pop-up that we noticed a big uptick in contact form submissions. This pop-up is triggered when the persons mouse hovers off of the web page. It gives them the ability to input a few of their details and get an instant quote. To date, it has been the single best feature we have added to our website in helping bring in more leads.” – John Reynolds, Reynolds Fence

4. Show-Off Your Projects

“When building our website, we knew we wanted to focus on the visual nature of our business, since we remodel kitchens. We didn’t realize that focusing on the images would be such a game-changer in helping us convert website visitors into new leads. Based on our analytics, our before and after pages are the most visited and often lead to the most form submissions.” – Brian Anderson, Kitchenbuilders.net

5. Get Listed

“Our industry is extremely competitive. There are literally hundreds of other construction companies within a 15-mile radius. To market our business effectively (without wasting our marketing budget), we needed to come up with a plan to increase our digital presence. We have found that one of our top referrers of high-converting traffic is coming from directories within our industry. This is because people like to do a lot of research before pulling the trigger and going with a construction company. I would recommend that every small business look for industry-relevant directories to get listed on. Yelp, Yellow Pages, Yahoo Local, Foursquare, Angies List, and Merchant Circle are a good start but keep an eye out for smaller, more niche directories too.” – Henry Cooper, O’Connor Construction

6. Focus On Building Relationships

“There are numerous lead-gen systems out there, but I’ve built my business by focusing on quality rather than quantity. Whether that is utilizing search engine optimization, social media, attending conferences or just keeping in touch with colleagues — it is important to invest the time and effort needed to really get to know the people I want to do business with. This type of long-term strategy takes more time than deploying a strategy to gain cold leads. But, by focusing on quality over quantity, the ROI on my lead generation increases exponentially.” –James Runkle, Drummond St. Strategy

7. Give Rather Than Sell

“No one likes to be sold. That’s why I don’t do it. Instead, I focus on giving new leads actionable information on the college application process as well as informing them how my business can help. I also offer to meet with them for a free evaluation. The majority of the leads that I bring it realize the value and their own vulnerability in doing this on their own after this meeting. The close rate after consultation is 80%.” –Larry Winters, Academy College Coaches

Source: http://bit.ly/2hb88Pr

small business digital marketing strategies

Use these small business digital marketing strategies to help your business grow.

The digital marketing industry is changing weekly. This can make marketing a small business seem like a daunting task. With little time to spare, small business owners are usually working in their business, not on their business. This can lead to low or even no growth, which is fatal to any business. To help you navigate the world of small business digital marketing, I asked five successful small business owners what their number one digital marketing tip is. 

1. Impeccable Website Design

“One of the best things I did to effectively increase my marketing efforts was to invest in a well-designed site. My site is usually the first place that a potential will find and learn about my business. With a plain, cookie-cutter website, you are going to see less conversions because the competition on the internet between local businesses is so intense these days. To really ensure that you stand out among your competitors and stick in your potential customers mind, you need to have an effective website.” – Kensley Barrett, Law Offices of Kensley R. Barrett

2. Positive Reviews

“We used to be found by word of mouth. Other customers were so satisfied by our services that they told their friends and family. This was really all due to supreme customer service. However, today we are found due to our positive presence in the local search results. This is all due to asking past customers to leave reviews about our business on places like Yelp, our Facebook page, and our Google+ page. These reviews not only have a positive impact on convincing people that we’re the best, they also help give our website a boost in the local search results.” – John Brennan, Mold Removal Experts

3. Exit Pop-Up

“When we first launched the website for our fencing business, we didn’t know why so many people were visiting and leaving without contacting us. It wasn’t until we worked with a web developer to put in an exit pop-up that we noticed a big uptick in contact form submissions. This pop-up is triggered when the persons mouse hovers off of the web page. It gives them the ability to input a few of their details and get an instant quote. To date, it has been the single best feature we have added to our website in helping bring in more leads.” – John Reynolds, Reynolds Fence

4. Show-Off Your Projects

“When building our website, we knew we wanted to focus on the visual nature of our business, since we remodel kitchens. We didn’t realize that focusing on the images would be such a game-changer in helping us convert website visitors into new leads. Based on our analytics, our before and after pages are the most visited and often lead to the most form submissions.” – Brian Anderson, Kitchenbuilders.net

5. Get Listed

“Our industry is extremely competitive. There are literally hundreds of other construction companies within a 15-mile radius. To market our business effectively (without wasting our marketing budget), we needed to come up with a plan to increase our digital presence. We have found that one of our top referrers of high-converting traffic is coming from directories within our industry. This is because people like to do a lot of research before pulling the trigger and going with a construction company. I would recommend that every small business look for industry-relevant directories to get listed on. Yelp, Yellow Pages, Yahoo Local, Foursquare, Angies List, and Merchant Circle are a good start but keep an eye out for smaller, more niche directories too.” – Henry Cooper, O’Connor Construction

6. Focus On Building Relationships

“There are numerous lead-gen systems out there, but I’ve built my business by focusing on quality rather than quantity. Whether that is utilizing search engine optimization, social media, attending conferences or just keeping in touch with colleagues — it is important to invest the time and effort needed to really get to know the people I want to do business with. This type of long-term strategy takes more time than deploying a strategy to gain cold leads. But, by focusing on quality over quantity, the ROI on my lead generation increases exponentially.” –James Runkle, Drummond St. Strategy

7. Give Rather Than Sell

“No one likes to be sold. That’s why I don’t do it. Instead, I focus on giving new leads actionable information on the college application process as well as informing them how my business can help. I also offer to meet with them for a free evaluation. The majority of the leads that I bring it realize the value and their own vulnerability in doing this on their own after this meeting. The close rate after consultation is 80%.” –Larry Winters, Academy College Coaches

Source: http://bit.ly/2hb88Pr

Plans to Start a Digital Agency

So You Want to Start a Digital Agency… Consider these 9 Factors

Understand the Business
Digital Marketing is a very wide career. I have met a lot of so-called “Digital Marketing Experts”. The term expert means someone that knows everything about something. The first thing to understand about Digital is you cannot know everything about everything in Digital, and really in any field you choose to study.There are over 20 careers you can have in Digital Marketing and “Digital Marketing Expert” is not one of them.

A good way of distinguishing yourself, both as an agency and an individual is to pick one area that interests you and apply the 10,000 hour rule to it. Own that niche and make sure you are a “go-to” in that area. There are 2 types of digital agencies. There is the creative agency and the Digital Marketing Agency.

A Creative Agency is responsible for coming up with the content of a campaign while a Digital Marketing agency is in charge of pushing the content on various Digital Channels (e.g Google Search, Google display, Facebook, Twitter etc). You need to decide which type of agency you wish to start and define your core clearly from the outset. An agency that functions both as a creative and a Digital Marketing agency is referred to as a Full-Service agency and it usually takes years of experience to effectively be able to offer both services.

Most times even full-service agencies still have their core service; for example a creative agency could offer any of the following or a combination – Graphics Design, UI/UX Experience Design, Animation & 3D, Branding, Video Production and strategy, web design etc. Some areas of specialization you will find in a Creative Agency are Art/Creative Director, Graphics Designer, Production Manager, Animator, 3D artist, and Strategist. For a Digital Marketing Agency they offer more technical services like PPC Management, Social Media Management, Email Marketing, Programmatic Buying etc. Roles you can find here include Data Analyst, Search Engine Marketer, Programmatic Manager, Account Manager, and Social Media Manager. Of course in a number of cases, these roles are found in both types of agencies but these agencies usually start with the core roles that are peculiar to their agency type. This is because an agency is fundamentally defined by the founding core ideology and culture which drives everything the agencies does and usually reflects in their work ethics.

Define your Niche
Many new agencies make the mistake of trying to be a “one-stop shop” i.e a full-service agency that offers services in all the areas of Digital Marketing. This makes it hard for you to spread your resources across all your service offerings. When you spread your resources too thin, it makes it harder for you to scale your agency effectively.
Find the one service you’re the strongest in and own that area. It will pay off in the long run.
When we started Webcoupers, my partners and I decided we wanted to be known as one of the best Digital Marketing agencies in Nigeria.We were already very good with the Google Adwords platform so we decided to leverage on the No. 1 Search engine marketing platform. Our success stories with clients on the PPC platform got us the Google Partner Status in a year and by the end of the second year, we became Google Premier Partners; the only agency with this status in West Africa. This further solidified our credibility as one of the best Digital Marketing agencies in Nigeria and we were able to leverage on good referrals and our partnerships to seal more deals for the agency.

Be Transparent
This is perhaps the most important lesson I have learnt in starting an agency. In order to be able to build a strong and lasting relationship with your client, they must be able to trust you to handle their campaigns in a professional and transparent manner. Transparency has taken our agency to places where sheer hard work wouldn’t have. The business model of an agency makes it easy to include a lot of padding and falsehood if you want. But trust me, in the long run, it pays to be just and transparent because cheating always has a way of coming back to bite you in the ass. I know agencies that have a terrible reputation amongst brands even though they do pretty decent work. Brands they have worked with now swear not to work with them again. You don’t want to be that agency.

Under Promise and Over Deliver
As an agency, you always want to give more than expected by the client. When setting your Key Performance Indicators (KPIs) be sure to set a reasonable and fairly ambitious target and aim to exceed that target. This helps establish your agency as an agency that exceeds expectation and helps you get good referrals. Consider your client and determine what is valuable to them and try to

Client Relationship
Agency work is 80 percent  about relationship and 20 percent execution. You need to maintain a very healthy relationship with your clients. As an Account Manager, you need to know everything about your client and show them that you care about them beyond just making money from them. Make yourself constantly available on client’s request. Make regular phone call check-ups to discuss the status of their campaigns and new ideaas. Visit clients’ offices regularly; you could even work from their office once in while as long as the client is okay with it.

Culture
Build a culture that is unique to your business. No matter how crazy it seems, culture will help attract the right talent to your agency and also help in choosing the brands to work with.

Build your Network
There is the saying that goes that “Network is your networth”. As cliché as this sounds, it holds true for your agency. The more people you know in key industries in Nigeria – and in other countries – the higher your chances of getting referrals. In the agency business , referrals are most likely going to be what drives your sales the most at the early stage of the agency before you can afford to build a proper sales force. Go for agency seminars, conferences and workshops. Don’t just dish out your business cards like the “Networker Ninja” you are, but aim to engage in meaningful and constructing conversations about your business and the industry you operate in.

Hire the Right People
When you’re hiring people; skills and competencies are very important traits to watch out for but not as important as personality. Skills can be taught, but people never change. It’s important you hire people that fit into your culture. A good way to hire is to have a discussion with the interviewee.   You can also have different team leads have a brief session with the person and say if the person is someone they can spend 30minutes with in a room alone without looking for the nearest exit door. Beware, a bad apple can influence the whole team negatively.

Learn, UnLearn and Re-Learn
The Digital Marketing industry is a dynamic one. What holds true today, may become obsolete in the next one year. It’s important to keep learning new things about the services and and products you offer so as to stay ahead in the game.

Source: http://bit.ly/2gXfin3

Premium digital marketing course

Digital Marketing is not a one time strategy

Digital Marketing is not a one time strategy, it is a daily effort with a sincere idea to add value to end users. 

It has to be consistent, valuable and sincere. The focus should be to have a connect and conversation and that too in real time.

Many marketers and brands confuse digital marketing and social media and presume it to be the same thing. There is a distinct difference between digital marketing and social media marketing.

On similar lines, brands and marketers often approach “Digital marketing” as a one time strategy or a quick get rich scheme. Nothing could be farther from the truth.

Digital marketing needs to be a well planned, designed and constantly monitored approach wherein the following aspects play a crucial role in it’s campaign SUCCESS:

Content Marketing: Content is not just about interesting and resourceful anymore. It also needs to be relevant, engaging and insightful. Generating valuable content not only assures your expertise and confidence in your industry, brand, products and services, but also sends a vivid message to your customers and prospects that you care enough to create information that they could find to be useful for their day to day lives in connect with your industry. Also, today, brands need to generate content that tells a story while keeping it fresh and original at all times.

Instant Gratification for brand ambassadors online: Brands are no longer in control of their online brand mentions. Users and consumers take up the role of being the voice of the brand with or without their permission. So it is required that brands take their time out to showcase and acknowledge their brand ambassadors and reward or award them in some way to show appreciation in the form of INSTANT GRATIFICATION. This goes a long way as these brand ambassadors become powerful brand influencers and loyal referrals over a period of time!

Analytics: Big Data and social media metrics with consumer research and online behavior insights: Data is no longer about hits, likes, followers, reach, traffic, etc. It’s about what the customers and prospects are saying or expressing out there. It’s about understanding them better. By understanding their online behavior, today, brands across  industries, especially in the case of Retail and Lifestyle can use this metrics to provide more customized services to their prospects and customers. Thus, brands can leverage and empower customers online shopping with multimodality Omni-Channel Approach for Omniscient Consumers . On similar lines, in the field of education, tourism, hospitality, real-estate, finance, health and wellness, etc data plays a crucial role as the core is not just about the data, but rather, data that is relevant to your industry and digital marketing goals.

Clearly defined specific Goals: Have clear goals. ROI using social media and digital marketing is not just a dream. It’s a reality. You can have a look at various case studies across industries  and countries that showcases how to use digital to deliver ROI for corporate brands. So, specific goals mean, “Increase in 25% footfalls at the restaurant in the next quarter” and not just “increase in sales” which is very vague. Also, having clear and specific goals helps to design strategies that are more focused and well executed. 

Right balance between automation of social media and real-time engagement using digital marketing tools: Sometimes, it’s alright to automate industry tweets, news, posts, messages etc.but to the extent possible, always focus towards conversations in real-time. 

Balance between Organic search through SEO and Paid search through Pay Per Click campaigns: SEO is not just online, as a digital marketer, you need to focus towards organic results online and offsite too. At the same time, pay per click (PPC) campaigns can no longer be ignored. It’s competitive to the core and bidding across the right set of keywords can empower great ROI focused results for your digital marketing campaigns as it helps you to deliver messages at the right time, at the right platform to the right set of target audiences. 

Digital marketing encompasses power packed strategies, process, features, functionalities and most important of all, well monitored campaign ideas planned over a specific period of time. 

So ensure to use the power of digital medium, achieve success across your digital campaigns,connect with your customers & prospects and grow as a brand.

Source: http://bit.ly/2eURMYS