What is DoubleClick Ad Exchange?

The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space
to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way.

Participants in the Ad Exchange?

• The large online publishers (sellers)—websites like portals, entertainment sites and news sites
• Ad networks and agency holding companies that operate networks (buyers)—companies that connect web sites with advertisers.

But it’s not just the direct participants who benefit. As an individual investor, you can buy and sell shares on the stock exchange through an online broker, without needing to plug in to the NYSE mainframe. It’s the same for AdWords advertisers and AdSense publishers who get access to the extra publishers and certified ad networks in the Ad Exchange, through their AdWords or AdSense interface. Similarly, advertisers who use other participating ad networks can get the benefits of the Ad Exchange.

What does the Ad Exchange mean for the display advertising ecosystem?

Sellers in the Ad Exchange:

• Can make the most money for their ad space, every time a page on their site loads with an ad (called an “impression”). In the past, too many sellers had inventory unsold or sold for a price below its potential market value.
• Get access to many more advertisers, while still being able to control who can advertise on their site.
• Benefit from simplified reporting and payments—a single exchange manages it all.

Buyers in the Ad Exchange:

• Get access to many more websites and more ad space.
• Can use technology that allows them to bid for ad space in real time, depending on how much they value a particular ad impression.
• Have more controls over where their ads run and don’t run.

Google AdWordsTM advertisers:

• Have easy access to the websites in the Ad Exchange, as well as all the existing websites in the Google Content Network—all through their AdWords interface.

Google AdSenseTM publishers:

• Have their ad space available to certified ad networks in the Ad Exchange. This means more quality display advertisers competing for their ad space and higher returns. AdSense publishers get the benefit of this through their AdSense interface, without having to log in to the Ad Exchange itself.

How to setup XML-RPS Ping Services in WordPress?

What is RPC? RPC is Remote Procedure Call.

RPC Update Services are tools that you can use to let people know that you have updated your WordPress blog. WordPress automatically notifies popular Update Services that you have updated your blog by sending a XML-RPC ping each time you create or update a post.

In turn these Update Services process the ping and updates their proprietary indices with your updates. When people browse sites like Sphere or Technorati they can find all your recent posts. There are many other services other than the default provided by WordPress.

Copy and paste the below in your WordPress. Click on Setting -> Writing and scroll down to Update Services at the bottom. Erase all existing entries and copy the below and Save Changes.

http://rpc.pingomatic.com/
http://blogsearch.google.com/ping/RPC2
http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.moreover.com/RPC2
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc/
http://coreblog.org/ping/
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://pinger.blogflux.com/rpc
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.pingomatic.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://xping.pubsub.com/ping
http://api.my.yahoo.com/rss/ping
http://rpc.pingomatic.com/
http://1470.net/api/ping
http://www.a2b.cc/setloc/bp.a2b
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://www.bitacoles.net/ping.php
http://bitacoras.net/ping
http://blogdb.jp/xmlrpc
http://www.blogdigger.com/RPC2
http://blogmatcher.com/u.php
http://www.blogoole.com/ping/
http://www.blogoon.net/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://www.blogroots.com/tb_populi.blog?id=1
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://blog.goo.ne.jp/XMLRPC
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://www.lasermemory.com/lsrpc/
http://mod-pubsub.org/kn_apps/blogchatt
http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php
http://www.newsisfree.com/xmlrpctest.php
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://ping.myblog.jp
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://ping.weblogs.se/
http://pingoat.com/goat/RPC2
http://www.popdex.com/addsite.php
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.pingomatic.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://www.snipsnap.org/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://topicexchange.com/RPC2
http://www.weblogues.com/RPC/
http://xping.pubsub.com/ping/
http://xmlrpc.blogg.de/
http://rpc.pingomatic.com/
http://www.a2b.cc/setloc/bp.a2b
http://api.feedster.com/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://www.blogdigger.com/RPC2
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://coreblog.org/ping/
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://www.popdex.com/addsite.php
http://rpc.blogrolling.com/pinger/
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://xping.pubsub.com/ping/
http://api.my.yahoo.com/rss/ping
http://api.moreover.com/ping
http://rpc.icerocket.com:10080/
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.my.yahoo.com/RPC2
http://xping.pubsub.com/ping/
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://rpc.blogrolling.com/pinger/
http://rpc.newsgator.com/
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.newsisfree.com/RPCCloud
http://ping.weblogs.se/
http://blogmatcher.com/u.php
http://coreblog.org/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://bulkfeeds.net/rpc
http://trackback.bakeinu.jp/bakeping.php
http://ping.myblog.jp
http://ping.bitacoras.com
http://xmlrpc.blogg.de
http://1470.net/api/ping
http://bblog.com/ping.php
http://blog.goo.ne.jp/XMLRPC
http://ping.weblogs.se/
http://blogmatcher.com/u.php
http://coreblog.org/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://bulkfeeds.net/rpc
http://trackback.bakeinu.jp/bakeping.php
http://ping.myblog.jp
http://ping.bitacoras.com
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://xmlrpc.blogg.de
http://1470.net/api/ping
http://bblog.com/ping.php
http://blog.goo.ne.jp/XMLRPC
http://www.wasalive.com/ping/

Forum Posting

Read through to understand what we mean by Forum Posting.

  • It is a technique of link building in which website links are associated with good forum posts. Efforts are made to make backlinks from forum discussion in related niche forum websites.
  • Web forums are used to produce traffic for the websites and web pages. By communicating in web forums, the SEO specialists include the website links as signature in their reply.
  • Forum posting is an essential efficient SEO Link Building technique to receiving quality traffic and quality back links to our website and web pages.

    What is Forum Posting?

    Forums is a place to talk about all, it’s nothing but discussion. Many people will take part & interact here with their information, doubts and advices. People who have knowledge of the subject will talk about FAQs, doubts, services, products, suggestions, advices, feedbacks and more.

 

  • What to do for Forums Posting in SEO? Comments on appropriate and relevant posts. It helps in search engine ranking and raise website traffic to our website. We have to promote our website through signature only. Top Forum Sites: Sitepoint, Search Engine Watch, Digital Point, SEO Chat, Warrior Forum

What to look for in a Directory Submission Service?

Important concepts in Directory Submission

Timing of Submission: The directory submission shouldn’t occur in a single day, except it is for an well-known website. For newer websites that are less than one year old, it is suggested to submit gradually. A good quality directory submission service should endow with us an option to submit slowly for best results.

Submission should be SEO Friendly: We should make sure that the directories in which our websites are submitted are SEO friendly. The listed directories have to be working and should not have any broken links. Directories should be better and old.

Quality vs. Quantity: At present the web is swamped with directories that have never approved a single listing in years. Make sure your submission service is providing a tracking service so that we can see how the submitted listings are really getting approved.

Manual vs. Automated: Directory submission should be a manual process. We should not go for computerized and automatic submissions, as they will basically submit our websites to their own network of poor directories.

How Search Engines Work

The Search Engine Process

The most important thing to understand about SEO or Search Engine Optimization is how Search Engine work. Basis this, you will need to implement SEO rules into your website as well outside your website to get the desired results you are looking for. Search engines are complicated and use a varied list of critical operations that allow them to determine how information is found in their database. Lets try understanding how search engines work, so that is is easier to know how ensure your website fits within those methods.

There are typically four functional areas of every search engine. 

search process

In order to be of great value to the user, search engines need continuously find new or updated (modified pages on the web and add these pages to its search index database. This process is referred to as crawling. The search engine database is like a huge list or directory that stores and maintains information regarding websites found by a search engine. Search engine utilize numerous computers and servers (computers from where web pages are published on the Internet) from across the globe to gather information from billions of web pages available on the internet.

Who crawls the web: The search engine program that actually crawls through web pages is known as a “spider” or a “bot (short for robot)”, e.g. the “Googlebot“. A web bot or spider (crawler) follows or crawls every link displayed on the website, scans the site’s content and then saves this information to the search index database.

Each search engine follows its own calculation mechanism or algorithm to decide upon the number of sites or pages for crawling, how often the crawl takes place and how many pages to take from the site.

The crawling process: A list of URLs generated from earlier crawls and sitemap (listing of major links in a website) data submitted by webmasters to specific search engines, is required for a search engine’s crawl process to begin. When crawling starts, the crawler visits listed sites, detects links on the pages, changes status of new sites to existing ones, records dead links and updates all this data in the search index database

The indexing process: This component categorizes the data collected by crawler and store in different databases. Indexer can reject the data based on certain factors. Indexing limitations – Search engines also have difficulty in indexing web pages having dynamic JavaScript and Flash based content. Search engines can typically process text content easier. They have trouble dealing with content in Flash or rich media like audio and video.

Calculating Relevance & Ranking: Every search engine has to decide how relevant indexed web pages are to users and the manner these pages are presented in SERPs. Each search engine makes use of specific algorithms for defining the importance, relevance and ranking of its indexed pages. The word “algorithm” refers to the logic-based, step-by-step procedure for solving a particular problem. PageRank (named after one of Google’s founder Larry Page) analyses the ranking of a web page by its links. e.g. every link that points to a page of your site increases your site’s ranking in SERPs.

Most of the Google Algorithms are patented. Few known algorithms are Page Rank, Spelling Check, Synonym Check, Auto Complete, Query Understanding, Safe Search, User Context, Malware Detection Algorithm.

PageRank is important then because it will determine if your site shows up first or last when a potential customers looks for your keywords. PageRank determines the order relevant pages are shown in. Default Page Rank for any page is 0.15. Toolbar Page Rank Range (0 – 10). Real Page Rank is calculated based on number of pages in index, which can be 0.15 to Trillions.

Google’s search process: A Google user submits a specific search query in the search engine. The search engine scans its search index database (searches all of the pages/URLs it has indexed) for relevant content. Google sorts the relevant pages/URLs based on PageRank scores. Google displays a results page, placing those pages/URLs with the most PageRank (assumed importance) first.

If you want to learn more about the Search Engines, kindly join our search engine optimization course. We will ensure you become a Specialist!