Prioritizing your SEO Checklist

To get the most out of your SEO strategies, it is important to fine tune your checklist and prioritise it based on your needs.

Here I give you few strategies, which can help you get good results in search engine results pages or SERPs.

  • You need to prepare a Master To-Do List – Here you have to list all SEO tasks you have been doing and what you would like to include for the future, preferably in MS-Excel/Spreadsheet. It can be anything like fixing dead or broken links to publishing relevant content twice or thrice a week. This can include implementation of new SEO tools to starting a social media campaign. The wish list can go on, so keep updating your checklist regularly.
  • Allocate Resources – As a business owner you must have struggled to allocate appropriate staff to consistently produce quality articles for your blog. Your staff may also need training on SEO tools. Are these tools available in hand? If you want to make SEO a priority, then you must allocate both time and money in order to cover the costs of your staff and the SEO tools
  • Prioritise Tasks – There are several ways you can prioritise your SEO tasks. First and foremost, ensure to complete the spreadsheet and have allocated the necessary resources and staff. Lets look in detail as what all tasks need to be prioritised.
    1. Initially look out for low-hanging fruit i.e. tasks that take a very little time to implement on a regular basis. These are the tasks that minimise resource costs or maximise your profits.
    2. Look out for opportunities that may not be as easy as said, but which have a high ROI either by way of more traffic or sales.
    3. You many also seek or hire SEO professionals to help you.
    4. Use automation tools to perform multiple tasks. These will cost you money and takes time to learn, but it can be worth in the end. There are initial setup costs and you may not be able to divert your time or money to these items immediately, but they should be on your list of tasks that you could end up making your business more successful and productive in the long run.

Below is a list of tasks – you are free to add more to it :

  • Fix Broken Links – Check out your website for broken links. Remember, search engines cannot crawl your website efficiently. Moreover, visitors who come by clicking on a broken link will get frustrated and leave your website. Ensure that all your links are working.
  • Fixing Poor Link Structures – Check whether your blog posts are linking to other relevant content on your site. If not, you are missing a golden opportunity to keep your visitors engaged on your website.
  • Get indexed for major search engines – You will not be found via searches if you are not properly indexed with search engines. Use Google Webmaster Tools to monitor issues pertaining to your website and also resubmit your website after making any major changes. This ensures that Google will index your website.
  • Add Social Media Buttons to your Blog Posts – Check out whether each blog post has a social media button embedded into them, so that your visitors can share them with their friends & followers. The helps you in improving your search results. You can also share the same amongst your social network.
  • Make your website Responsive to all devices – If you do not have a responsive website i.e. accessible through desktop, tablets, smartphones etc., than you are automatically ranked lower by Google for all those pages. Outsource this task, if necessary. You can connect with http://skartec.in who are experts in responsive web design.
  • Update your website’s appearance – Does your website look good across all platforms & browsers? If nor redesign your website.
  • Implementation of Social Media Automation Tools – Use this to automate publishing schedules with various social media tools, track the results of your campaigns and much more.

 

 

Conversions: The art of achieving quality & definite clicks

Have you ever wondered in what way –

  • Consumers are motivated to shop online
  • How do they make their buying decisions
  • What aspects would be fundamental for a customer to make a purchase on your website
  • Will you have repeat customers
  • Will they recommend your website to others

What matters most?

What really matters nowadays is how we can guide the customers/ visitors to do what we would like them to do on our website. That the reason conversion is so important both in e-commerce & online marketing, because it is the starting point that makes the difference between a visit and a purchase, or filling-up of forms, subscribing to a newsletter etc.

In order to get the required response from your visitors we need to implement some conversion optimization techniques and some key metrics should also be taken into account. We need to study more about consumption psychology and neuromarketing and how these affect the unconscious decision making process of the customer more significantly. {Neuromarketing is a field that claims to apply the principles of neuroscience to marketing research, studying consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.}

We need to ensure Trust, Orientation, Motivation and Comfort to win the customer’s loyalty and interest from the beginning until the end of the buying process. A survey made by BrainSINS say that 70% of shoppers improve the perception of a brand when they see a positive review on forums, social networks and review sites. 

At this stage, it is also important not to lose sight of the “Conversion Funnel”, if you want to optimize this path. An e-commerce shop conversion funnel is as below –

conversion-funnel

The above figure shows that every micro conversion is important. Customers like to feel valued. 90% of marketers believe that individualized marketing is the future because it enables brands to build significant interactions with their customers.

In line with this, websites increasingly offer personalized content depending on their customers’ location, taste, and shopping behavior. Measures like this help in increasing conversion rates effectively. These days people use multiple mobile devices to access the Internet and hence brands need to focus and take advantage of the numerous opportunities that are available. Companies are also developing mobile optimization improvements to cater to this sector.

 

Theory as important as Practical Knowledge

Digital marketing is a booming industry and almost every business needs this.

Digital marketing is a way to promote your business online otherwise known as the World Wide Web.  Digital marketing is completely data driven. Successful marketing comes from a deep understanding of the concepts, terms & definitions, analyzing the traffic, and putting it to effective use.

Off late, you will find that a lot of digital marketing institutes mushrooming in each nook and corner of any city. There are many people who write topics such as “Top Digital Marketing Institutes”. Have you ever read through the list? Almost all of them write the same content and will try to incorporate their institute’s name among the Top Institutes. Who are these people who write such stories, are they industry experts or are they just businessmen looking out to make profits by providing half-cooked knowledge to students.

I suggest that a newbie looking out for a career as a digital marketer just doesn’t go by what they claim but to look out for quality training which will ultimately guide him to be a good digital marketer.

I do not vouch for any institutes nor do I call myself an expert. Having been in the Print Media industry for over a decade and the online industry for over 6 years, I can surely tell what you need to do to be a successful marketer.

First and foremost you need to “Go back to school”. I would say that each student needs to put some effort into the Theoretical part as well, because in any certification exam, theory plays a major role. They don’t ask you to run any campaign or build a website. What they ask is purely Theory!

As a trainer in SKARtec Digital Marketing Academy, I personally ask all my students to devote a minimum of 1-2 hours per day in quality reading. We provide complete Theoretical knowledge to the students and then dive into the practical. Without understanding the subject matter a student cannot excel. He or she needs to be groomed.

Our course consists of 50% theory and 50% practical, thus ensuring a balance of both.  We are the only institute to train people in both Traditional & Digital Media thus making it a complete marketing course. Check out http://www.skartecedu.in/

 

 

 

The Digital Marketer

Opportunities for a Digital Marketer

1. SEO is the practice of increasing a website’s organic ranking in search engines. But what’s ranking without revenue?

2. Conversion Optimization – SEO brings traffic, but traffic means nothing if it doesn’t convert in ROI. Digital marketing consultants help bring Profitable traffic. That’s why your consultant should be skilled in …

3. Web Design – Digital Marketers skilled in web design not only bring you a beautiful website that reflects positively for your brand, but they also have a solid idea of the web layouts that convert the best.

4. Copywriting – Digital Marketers who have maintained their own blogs should have honed their writing skills to write for conversions, people and search engines.

5. Social Media – Some niches thrive with traffic from Facebook, Twitter, Pinterest etc. Many businesses tend to take on social media themselves, but a true digital marketer knows the difference between using social media as a business and as an end user.

6. Analytics – combined with conversion optimization can help you determine where traffic is coming from and which channels are the most profitable.

7. Advertising – Online advertising such as AdWords and Facebook Ads are much more than set and forget. A skilled digital marketer can lower CPC and increase conversions.